Social Media Marketing: When social media and marketing meet, a business begins a second life. Your project enters a new dimension, that of digital, where it experiences new languages and contexts. But above all: a direct relationship with user-customers.
If until now you thought that social media marketing was about sponsoring certain content on social networks, then this article is for you: it’s time to familiarize yourself with the subject. Read on, and you’ll find out why your web project hasn’t taken off until now: because you didn’t have a strategic plan .
Social Media Marketing: what is it?
Communicating about your business through social media, associating brand values with advertising campaigns: this is social media marketing. A constant and targeted action in which, by creating content , you maintain a direct line with your audience .
Transform audiences into customers
The objective, of course, is to transform this audience into customers : build a relationship of credibility . So when they need a product or service like the one we offer, they will choose ours. In the future, the goal of social media marketing is to turn customers into ambassadors : people who not only recommend our products or services, but also promote them on their own.
Social Media Marketing: How to Get Started
Social media allows you to reach different targets through text, images and videos. So, when launching a social media marketing campaign, the first step is to ask yourself: who are my buyer personas ? That is to say the profile of the user we are addressing: age, habits, interests, what their needs are.
Once we have identified the profile of our user-client, we can choose the social (or socials) through which to communicate. Is our product intended for a teenage audience? Next, we will focus on Tik Tok. Is our clientele business? So LinkedIn is the answer. Or an adult audience? You will probably find it on Facebook.
Social Media Marketing and website: an integrated strategy
Social networks allow us to create direct contact with our audience: we can respond to their requests, identify their needs and instantly interact with them. In short, social media is the meeting point with users .
At the same time, however, we must not forget that social networks are private property subject to constant changes in policies and algorithms. Therefore, it is necessary to combine our social strategy with a website where the customer will find information, contacts, products and everything related to our activity: the social and the website must interact with each other. ‘other, the first referring to the second by links.
How to create a strategic plan
We talked about social media marketing and how it can help a business connect with its audience. We also highlighted the importance of having our own domain: a site that, thanks to the keywords that characterize us, can be positioned among Google results and allow us to be found through social search.
At this stage, understanding the importance of an integrated strategy, it is necessary to create a strategic plan . It’s about planning.
Brand values
First, identify the brand values and carry them forward. A customer must not only appreciate our brand, they must identify with the messages it offers. For this reason, it is important not to embrace a cause just because it is fashionable: the risk is that with the slightest contradiction you run the risk of making mistakes that cause you to lose customers. This does not mean that we must remain neutral to protect ourselves: it is simply a matter of carefully choosing our own values, those of which we are the true spokesperson.
Content
To start sharing content , planning is essential. Establish an editorial calendar : you can use an Excel spreadsheet, where you associate content with its day and its text part. Once you start sharing content, you can determine what your community values most: informative articles? Videos? Polls?
Evaluate whether or not your audience is interacting. Try to engage them by asking them questions, suggesting they share the post with someone, asking them to like it. In short, push them to be active with a call to action.
But don’t forget one fundamental thing: how we use social media. We move through the flow absent-mindedly, in a continuous stream. Perhaps when we are on the bus, or when we are waiting for a coffee at the bar in these situations, no one has the concentration necessary to deal with a formal or too complex text.
Le pixel
Once you’ve designed your content, your social media marketing campaign isn’t as good without sponsorships . Depending on the case, you can either highlight an element of content or create a real campaign. However, you will need to understand which contents convert , that is to say those which push the user to carry out the action you want: fill out a form, land on the destination page to which you have sent them. directed, put a product in the basket.
In short, you will need to understand which content performs best, and for this it is essential to install the pixel . This is a string of code to insert on your site: the pixel allows you to check when a user arrives on your site after seeing your ad on Facebook.
That’s the end of our guide to social media marketing . Now you know everything you need to know about social media marketing. Start designing your content!
